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Hive One
Project 2 of 10
Business
Hive One
B2B SaaS · Sales ArchitectApr to May 2025~1 min read

An AI-powered control panel that unifies delivery, booking and POS for small restaurants and cafés. Deepak designed the founder-led sales strategy to carry it to its first £10,000 of revenue.
What I did
- Wrote the end-to-end sales playbook: pricing tiers, channel mix, outreach scripts, referral model and demo sequencing.
- Applied JTBD, SPIN and AIDA to build the ICP set and a three-month revenue sprint tracked on AARRR metrics.
- Forecast £1,200 to £2,500 MRR inside three months, with the full collateral suite shipped in 30 days.
- Sector
- HoReCa
- Audience
- Small urban restaurants & cafés
- Stage
- Go-to-market finalised