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Mattel × Forza
Project 3 of 10

Business

Mattel × Forza

B2B · Project ManagementMay to Jun 2025~1 min read

Forza Horizon render of cars on an orange loop track

A simulated partnership between Mattel and Playground Games: players design custom Hot Wheels inside Forza Horizon, and the winning designs get produced as limited-edition die-cast. Deepak ran the integrated project plan, from feasibility to commercialisation.

What I did

  • Planned it with stakeholder analysis, a RACI matrix, AON diagrams, critical path analysis and a Gantt schedule.
  • Costed it end to end: multi-tier pricing, scenario forecasting, break-even at roughly 60,000 units.
  • Controlled scope and budget with earned value management and explicit risk buffers.
Sector
Digital and physical crossover
Audience
Gamers & collectors
Stage
Plan finalised