Thanks for Visiting

Reach out

Orla
Project 9 of 10

Industrial Design

Orla

B2C · Consumer GoodsApr 2025 · 1 month~1 min read

Orla opened out, compartments and wave necklace holder visible

A cylindrical, injection-moulded travel jewellery box with customisable compartments and an anti-tangle wave structure. Built for Gen Z travellers who want it display-worthy and packable at the same time.

What I did

  • Led DFMA across the components: cost-effective injection moulding, snap-fit assembly, no undercuts.
  • Tuned proportions, wall thickness, draft angles and tolerances, and stress-tested hinge durability.
  • Ran manufacturer negotiations on Alibaba to reach scalable manufacturing readiness.
Sector
Consumer goods
Audience
Women 18 to 25, frequent travellers
Team
Studio collaboration