Dee Product · Overview
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Overview
The studio · ~4 min read
3
Products live
Reelic, Copy Cat and Nextdoor, end to end
2
More in development
Next on the loop, not named yet
1
Des + Dev + Bis
Research, interface, code and go to market
3
Platforms shipped on
A browser extension, a Mac app and a web app
20
Tools in the box
Design, AI and product, from my CV
Feb 2026
Studio running since
Manchester, UK, and deeproduct.org
Problem
How the work starts
How I Build
One loop, 5 steps
I identify the problem, solve it, build, scale & repeat it.
- 01
Identify
A problem I hit myself, often enough to still remember it.
- 02
Solve
Designed before it is built: the flow, the screens, the one interaction it turns on.
- 03
Build & Test
I write it and break it in the same sitting. AI assisted, which took 60% off concept to launch.
- 04
Scale
Ship it, then make it hold up in real use rather than in a demo.
- 05
Repeat
Back to the top. 2 more are in development.
Tools
The chain, and the shelf
The chain the products get made through, read off the 3 case studies' own flows.
The rest of the box
Design
AI
Product
Dee Product
3 live, 2 in development
All 3 are live, each with its own case study. The other 2 are not named yet.
Outcome
What the studio has moved
Everything here is live, so these are claims you can go and check.
200+
Users
Across the 3 live products
60%
Off concept to launch
AI assisted workflows, from user research through rapid prototyping
2 weeks
Fastest idea to live product
Reelic, from the first idea to a shipped extension
Free tier
What the 3 cost to run
Vercel, Supabase and Google Cloud, inside their free limits
3
Live, not prototypes
A store listing, a paid Mac app and a running web app
1
Person between idea and release
Design, engineering and go to market
The Apps
Read the case study or try the product
